Thanks to our article readers who appreciate us for our previously published two articles about What is UX Design? And What is UI Design? Now we are going to purplish a new article, User experience and why it matters?. In this article, we’ll reveal what are the matters of user experience and what perks you’ll get for your company and business through it.
The understanding of “User experience and why it matters?” is fragmented across the web and mobile industry. There are thousands of articles about “User experience and why it matters?” available on the internet. It becomes more confusing when you jump from one book or article to another. Everyone presenting different and irrelevant information, but my article is going to cover the maximum and relevant information about it. Below is a breakdown of what we are going to cover in this article.
1)Product Design to User Experience
3)Why UX matter
4)Why I write this article.
Product Design to User Experience:
When a product is going to design, people often think of it in terms of aesthetic appeal. The aesthetic appeal makes sure the button on the product is an appealing shape and texture. They think a well-designed product is one that looks good to the eye and feels good to the touch. But this is wrong because the aesthetic dimension of the digital product may cause many accidents.
Similarly one more wrong way, many products are built with the idea that being first to market is the key to success. To gain market share as first-movers, companies often add more content and functionality in hopes of drawing in new customers. This bad habit also becomes a reason to make a product complex and difficult to use. Features and functions always matter, but the user experience has a deep effect on customer loyalty. So try to remain under the zone of effectiveness. If your users have a bad experience, they won’t come back. If they have an effective OK experience with your product rather than your competitor’s product, they’ll come back to your product.
Another common way people think about product design is “functional terms”, functional design makes sure digital product triggers the appropriate action on the device. If a product fulfills its promises in terms of function after a long and complex process that’s also can be failures of product. The user would not like to use such a type of product.
User Experience Design(UXD or UED) is the way, process, approach or science of designing web and mobile applications. It makes digital products to useful, usable meaningful, delightful, relevant, easy to use and interactive.
Example: If you imagine a product or application as the human body, its structure, and organs by nature represent to UX.
When a product is being developed or designed, people pay attention to what it does? UX is another thing that says how the product works? It’s objective to design a system that optimizes (enhance) end-users experience and removes obstacles and frictions from the desired goal. Where user can easily accomplish their task by taking minimal steps. In other words, UX helps end-users’ to easily interact with digital products
Why UX matter:
We have a double-edged relationship with the products and services we use. They separate us and bring us closer together. Relationships simplify and make complicate our lives. UX is one the thing which simplifies our lives. Read the following examples for understanding why UX matters?
The accident: The accident on the road happened because the driver took his eyes off the road for a moment to turn the radio down. He had to look down because it was impossible to identify which was the volume control by touch alone.
Gas station’s register: At the gas station, you try to use the one pump that takes credit cards, but this time it won’t accept yours. So you have to go inside and pay the cashier, but first, you have to wait in line while the cashier very slowly helps everyone in front of you. The line in the gas station moved so slowly because the cash register is complex and confusing, and unless the cashier paid extra-close attention, he would make a mistake and have to start all over again. If the register has been simpler and the layout and colors of the buttons different, that line never would have formed.
These examples all demonstrate a lack of attention to the User experience. User experience is not about the inner workings of a product or service. User experience is about how it works on the outside, where a person comes into interact with it. However, every product that is used by someone need a User experience: books, bottles, chairs, alarm clocks, coffeemakers, cash registers or computer system etc.
What’s the difference between designing a product and designing a user experience?
Consider a simple product such as a chair or a table. To use the chair you sit on it; to use the table you place other objects on it. In both cases, the product can fail to deliver a satisfactory experience: if the chair won’t support the weight of a person or the table is unsteady.
User experience is independent of the definition of the product. It means a product itself explains to the user what you have to do with me. Which size and weight supported. Sometimes a product looks great but difficult to use because of its great UI (User interface Design) and poor UX, So UX is matter and necessary because of the following reasons.
1) UX matter because it says design a digital product(web, app any other software) in such a way, it should deliver a message to the user by self, how to use me? If the product is not delivering a learning message then the product is ineffective.
2) UX matter because it says designs a product in such a way the user expects. Design a product under the rule of UCD (user-centered design).
3) UX matter because it says design a product in such a way, where the user gets personal experience without any trouble, where the user no need to read the long story of instructions, no training seminar, no customer services representative to help guide.
4) UX matter because it says design a product in such a way where the user doesn’t stuck in the position of having to figure out the product functionalities or which features of a product will meet his/her needs?
5) UX matter because it says design a product with minimal design and relevant functionalities, Don’t make a product complex and difficult to use.
6) UX matter because it says design a product with effective and easy to read the content. It has to be presented in a way that helps people absorb it and understand it.
7) UX matter because it says design a product for maximum conversion rate. Conversion rate is important because it increases user loyalty (engagement) with the product. For example, if you have a website where 10 users visit your site daily and eight subscribe then your conversion rate is (8/10)*100=80%.
8) UX matter because it says removes the gap between what users do and how they feel about the product.
9) UX matter because it says makes users life easier.
10) UX matter because it says save user’s time because we live in a world with limited time and resources. Your product has to be designed in such a way that your visitor can accomplish their goal with few clicks. Users are happier when there are fewer steps to complete any task. This is especially true of online stores, where there is a checkout process involved.
11) UX matter because it says design a product that has repeat clients. This just means that your audience will keep coming back because they enjoyed the experience they had with your product. A bad product will lose clients, and a good product will retain clients and bring new ones. Research shows that consumers are much more likely to tell their friends about a negative experience than about a positive one. So bad UX causes you to lose potential users along with disappointed existing ones.
12) UX matter because it moves the business forward. Good user experience extends to sales. It’s good for brand marketing.
13) UX matter because it provides a positive experience for end-user. The goal of UX design in business is to improve end-user satisfaction improving the usability, ease of use in the interaction between the customer and the product.
14) UX matter because it decreases your development costs.
15) UX matter because it improves the quality of products.
16) UX matter because it helps in the optimization of the product.
17) UX matter because it helps to win the consumers’ confidence.
18) UX matter because it grows your business and increases revenue. Every business is aimed at earning money. Actually, profitability is a measure of its successfulness. Investing in a well thought out user experience can give you a considerable return on investment (ROI).UX help in achieving business targets Design does not just make your application easy and interactive but it also grows your business so it plays an essential role in growing and achieving our business targets.
19) UX matter because it helpful for beating our competitors. if you don’t want your competitors to take away your customers, make a product with positive user experience.
20)UX matter to fulfill customers’ needs.
The biggest reason user experience should matter to you because it matters to your users. You must design out a product that provides an experience to the user that is cohesive, intuitive, and maybe even pleasurable. UX requires designing products with explicit outcomes which means looking beyond the functional or aesthetic. User experience often deals with the questions of context. It makes sure the aesthetic and functional aspects of the button work in the context of the rest of the product, asking questions like, “Is the button too small for such an important function?” User experience design also makes sure the button works in the context of what the user is trying to accomplish, asking questions like, “Is the button in the right place relative to the other controls the user would be using at the same time?”
Why I write this article?
Firstly, there is seemingly a clear need for more articles on User experience and why it matters, I found a few experts bothering to explain User experience and why it matters. So I decided to write this article because I wanted there should be an article where the reader learns most easily and efficiently. I hope this article will be helpful for beginners and experts, this article takes you one step ahead in the UI/UX field. If you like it please comments on and share it with your friends. If you need UI/UX services to let us contact. You can check out our projects. Stay in touch with us Linkedin, Pinterest, Dribbble.
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